VIDEO MARKETING

In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. Well, according to 88% of marketers, video marketing provides them with positive ROI.

People will spend 100 minutes a day watching online videos in 2021.

As well as more brands looking to utilize videos, consumers are now watching more videos than ever before. It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. Jonathan Barnard, Head of Forecasting at Zenith, said of this trend: “The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online video as they spend viewing conventional television this year. This fast-expanding supply of audiences is fuelling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure.”

Creating video content for your brand requires creativity, innovation and specific resources. QuQo is the perfect partner for companies in the music sector because it knows how to create around each product, regardless of the type, a series of video contents created ad hoc to maximize visibility and return in terms of brand recognition.

Once the strategy with the customer has been established, there are many video contents that we can create. Below is a small gallery.

Trick and Tips

Video in which various suggestions are given: from how to change the action of a guitar to how to improve your sound. The key feature is the great importance that is given to the product in these videos.

Unboxing

Unboxing is a ritual when you have to talk about a product, in this case, in addition to showing the package and all the accessories it contains, the product is emphasized and all the advantages and possible uses are shown.

Cover

To understand how important storytelling is, let’s imagine a consumer intent on choosing between two guitars with equivalent price and characteristics: the first guitar is promoted in a video review in which the characteristics are listed and sound tests are carried out, the second is used in a video one of which a band writes their new song until they complete it and make a playthrough of it.
It is obvious that a passionate guy will be more impressed by the second video, so we always try to integrate a story and use the technical information only as a detail

Playtrough

And after the story and the making of a song here is the playthorugh!
What better way to listen to a guitar than in context with a well recorded and professionally mixed track